Blog Image

Putting the Smart in Smartwatch

A recent Counterpoint research report said smartwatch shipments were 25 percent higher in 2021 versus the prior year, but that owes to a flat 2020 versus 2019 due to the pandemic. Still the research firm has high hopes for the smartwatch category, which is seeing the most growth from sub–$100 models. That’s not where Apple plays.

Counterpoint is hopeful that future growth in the smartphone category will come from their ability to monitor “important health parameters like blood pressure, ECG and SPO2.” Apple Insider reported last fall on an Apple patent that would use an Apple Watch’s band as a cuff, allowing the watch to measure blood pressure without an external cuff. Apple Watch has always been able to measure heart rates in beats per minute, but it hasn’t been able to include sensors that are sensitive enough to accurately record blood pressure, according to Insider.

Blog Image